Usually in the mouth of the investment industry mentioned in the "new medical device" refers to a certain clinical value, suitable for the first terminal to promote and its market competition environment is more relaxed, or its own has a unique advantage of the medical instrument.
Such as innovative medical devices, manufacturing enterprises less (usually within 5) of the medical equipment, separate pricing, different pricing or higher prices for better quality medical equipment, or other in the bidding there are sufficient reasons to distinguish between similar products Of the medical device, or in accordance with the majority of the provinces of the auction rules after the group of competitors in less than five products.
This product is currently the mainstream of the domestic medical device sales market, occupy the largest market share. In this kind of medical equipment in the fine investment, with particular attention to comply with the three principles and five key points.
Follow the three principles
First, tailored: between enterprises and enterprises, products and products vary widely, there is no one of the standardized model will be universally applicable. Therefore, enterprises should be based on their own status and product characteristics to develop their own business for the refinement of the program, not copy the so-called successful experience.
Second, within our capabilities: even if the investment is also a considerable amount of technical content, a strong investment team construction needs more appropriate investment. Therefore, the investment in the construction of the sales force, the enterprise should be based on their own circumstances appropriate investment to meet the needs of enterprises can not be greedy more big, ambitious.
Third, the amount of time: enterprises should promptly concerned about the current situation and the national health policy related to health policy changes, starting from the actual business, timely and targeted to make the appropriate adjustments.
Grasp the five key points
1, the point of time: fine investment requirements of enterprises in the implementation process, the time and the key point of time to have precise grasp, the time period refers to the agreement period of distribution, a terminal development period, a terminal on the amount of time; Including bidding time, opening time, point delivery time, the hospital submitted product material time and so on. Enterprise investment personnel should respond to the above time and time points in a timely and accurate manner.
2, the team: fine investment on the sales force made a very high demand, the entire investment process requires sales staff to implement the implementation. Therefore, the construction of enterprise investment team is the key to the success or failure of the implementation of investment is the key to the work of the enterprise.
3, customers: a large number of customers, vary widely, companies must find the most suitable for business customers to cooperate, so as to achieve a win-win situation, to avoid possible unpleasant.
4, terminal: fine investment model is the terminal as the core and focus. Therefore, the enterprise investment staff should always stare at the terminal, the implementation of the terminal development, on the amount, and according to the terminal changes give the corresponding response.
5, sales: in the enterprise to adhere to their own price under the premise of the bottom line, the enterprise sales target is achieved by the growth of sales to achieve. Therefore, enterprises should always focus on sales, timely understanding of sales behind the deep-seated reasons, and the implementation of appropriate measures.